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A poll reveals by World Travel Market (WTM) shows that one-in-three UK tourists used social media in summer vacation planning. But the majority of them who were searching information in social media changed their holiday choices.
WTM survey was conducted among 1000 UK tourists who traveled in 2010. According to the survey, 64 percent of the UK residents did not seek information in social media sites like TripAdvisor.
The remaining 36 percent who consult the Internet in their choice of destination, TripAdvisor is the most popular social media - 66 percent of tourists in UK use it when plan vacation. Facebook is the second most preferred social media - 34 percent of tourists looking for posts in the popular social network. Twenty-one percent of the UK residents watch videos in Youtube and 17 percent refer further information on Twitter.
Tourism online chats and forums are preferred by 28 percent of social media users. Only nine percent of tourists look for information in blogs.
The study of WTM shows that 42 percent of social media users book originally chosen hotel, and 35 percent changed their plans after seeking additional information and feedback.
WTM survey was conducted among 1000 UK tourists who traveled in 2010. According to the survey, 64 percent of the UK residents did not seek information in social media sites like TripAdvisor.
The remaining 36 percent who consult the Internet in their choice of destination, TripAdvisor is the most popular social media - 66 percent of tourists in UK use it when plan vacation. Facebook is the second most preferred social media - 34 percent of tourists looking for posts in the popular social network. Twenty-one percent of the UK residents watch videos in Youtube and 17 percent refer further information on Twitter.
Tourism online chats and forums are preferred by 28 percent of social media users. Only nine percent of tourists look for information in blogs.
The study of WTM shows that 42 percent of social media users book originally chosen hotel, and 35 percent changed their plans after seeking additional information and feedback.
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