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Hilton Worldwide is the new name of the major Hilton hotel chain. The official name and the logo have been changed as a result of a decision taken in the Beverly Hills Hilton headquarters.
The new logo and name are part of the corporate strategy targeting renovation and development of the Hilton image.
Hilton Worldwide manages 33 000 hotels in 77 countries. The chain plans to open 300 more hotels by the end of 2009.
The new logo and name are part of the corporate strategy targeting renovation and development of the Hilton image.
Hilton Worldwide manages 33 000 hotels in 77 countries. The chain plans to open 300 more hotels by the end of 2009.
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