Grown Apart

Bulgaria’s tourism marketing campaign abroad will start in September 2010, Klassa daily reported.

TV spots about the country will be aired on Eurosport, Euronews, National Geographic Channel and Discovery Channel. The first stage of the campaign will continue until the end of December 2010.

The second stage will start in February 2011 and will continue until the end of March 2011.

Operational Program Regional Development provides funding for the project, which is worth 7.5 million leva.

Bulgarian Ministry of Economy, Energy and Tourism carried out direct negotiations with representatives of the TV channels. The discount received from each varies between 35 and 69 percent.

According to the agreements signed, 30-second videos will be aired over a period of 24 weeks and at least three times during the prime time.